I do not have time to take this business to it's full potential as another business I own is taking off
Description
Nex8 Labs is a UK-registered (Company No. 16603315) direct-to-consumer men's skincare brand, launched in December 2025 and fully operational via Shopify at www.nex8labs.com. The brand is pre-revenue and being sold as a built, investment-ready asset rather than a trading business. The brand sells The Protocol System, a three-product peptide skincare range for men comprising an aloe cellular cleanser, multi-peptide moisturiser, and copper peptide night serum. Products are UK-manufactured, Vegan Society certified, and built around clinically-studied ingredients including SYN-AKE, Matrixyl 3000, SNAP-8, and GHK-Cu copper peptides. The brand received genuine press coverage in Men's Health prior to launch. Everything a buyer needs to begin trading immediately is in place: live Shopify store with native subscription functionality, Klaviyo email integration, active Meta advertising infrastructure, fulfillment partnership with E-PickPack Ltd, Vegan Society certification, brand assets, whitepaper, and documented supplier relationships with UK manufacturer Cosmiko. The brand occupies a genuine white space as the UK's first men's skincare brand exclusively focused on peptide technology, targeting professional men aged 30 to 55. A detailed growth roadmap exists covering UK scaling, European expansion, and a targeted exit valuation of £10 to 20M. The right buyer is someone with marketing budget and the appetite to deploy it behind a brand that is fully built and strategically positioned, but has not yet been taken to market at scale.
Business Operation
Stock
Facilities
The closest comparable business is Caldera + Lab, a US-based men's skincare brand that built a highly profitable D2C subscription model through science-backed positioning and targeted digital marketing. It demonstrates clearly that professional men will pay a premium subscription price for an efficacy-led skincare system when the messaging speaks to their values around performance and optimisation. No direct UK or European equivalent exists. The broader men's skincare market includes brands such as Brickell, Lumin, and Geologie, but none are built exclusively around peptide technology. The peptide skincare market more broadly is dominated by brands targeting women or gender-neutral audiences. Nex8 Labs occupies a genuine white space as the UK's first men's skincare brand with peptide technology at its core, giving a new owner first-mover advantage in a fast-growing segment before the category becomes crowded.
Competition
The growth roadmap is already documented and structured across four phases. Phase one is UK scaling through Meta advertising and influencer partnerships targeting professional men aged 30 to 55, building a recurring subscriber base with strong lifetime value. Phase two adds product extensions within the same peptide technology positioning, including SPF, eye serum, and targeted treatments, increasing average order value and subscriber retention. Phase three is European expansion, prioritising Germany, France, and the Netherlands, markets with high per-capita skincare spend and no equivalent peptide-focused men's brand currently operating. Phase four is exit readiness, targeting a valuation of £10 to 20M based on subscription revenue, margin profile, and strategic appeal to a larger beauty or wellness group looking to enter the men's anti-aging category with an established brand. The subscription model means revenue compounds with every new customer acquired and retained. The brand's scientific positioning, Vegan Society certification, UK manufacturing, and existing press coverage provide a credible foundation that would take years to rebuild from scratch. A buyer with marketing capability and modest initial ad spend could begin generating revenue immediately against infrastructure that is fully in place.
Expansion Potential
Full support and training will be provided by the current owner during the handover period. This will cover all aspects of the business including the Shopify store setup and subscription configuration, Klaviyo email marketing and automation, Meta advertising account and campaign structure, supplier relationships with UK manufacturer Cosmiko and fulfilment partner E-PickPack Ltd, the influencer programme and creator relationships currently in development, and the brand strategy and growth roadmap in full. The current owner is committed to ensuring a smooth transition and that the new owner has everything they need to begin trading and scaling with confidence from day one.
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United Kingdom 
